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deutsche Version
VW Drews Convertible 1949-1951GDR Beetle accessory brochures
Jul 30

Reuters Beetle brochureI remember the day I saw a Reuters brochures for the very first time. It was a Beetle brochure from 1955 shown here to the right. In times when other car companys advertized their economy cars with small leaflets, VW provided these pieces of art to their customers. Thick paper with a spiral binding, pop out pages with transparent films and on the last page a small pocket for the price list.

Reuters VW Bus ProspektThe icing on the cake are the wonderful illustrations from Bernd Reuters. They made the models racier, roomier and more exclusive than they were in real world and convey a undelible impression of quality. The engagement of Bernd Reuters was a stroke of luck for VW, because he has been a very successful graphic artitst before the second world war. He fashioned brochures for a lot of car companies and made illustrations for front pages of magazins like “das Auto” and “Motor”.
Karmann Ghia Prospekt
Although Bernd Reuters died in 1958, VW brochures were still made using his graphics. This applies to the Beetle and Karmann Ghia models. Since 1956 all VW Transporter brochures were shaped by a graphic artist named “Preis”. The effort to preserve the style of Reuters is obvious. The brochures are well made. For me they look a little cold, but from your own opinion and compare the 52 and 55 brochures of Reuters (on the left) to the 56 and 58 brochures made by Preis.
Reuters VW Bus Prospekt Reuters VW Bus Prospekt Preis VW Bus Prospekt Preis VW Bus Prospekt

Bernd ReutersThere are not many publications on the life and work of Bernd Reuters. In the magazin “Gute Fahrt” from August 1958 is a short obituary with a picture.

There is one short biography (sorry only in german). But on ther very bottom there is a link to a gallery.
If you interested in Reuter graphics for other companies this database will give you an impression.

Finally some VW Reuters brochures. A more complete listing is in the KdF-Wagen brochure archive.
Reuters VW Cabrio Prospekt Reuters VW Cabrio Prospekt Reuters VW Cabrio Prospekt Reuters VW Cabrio Prospekt

Reuters VW Cabrio Prospekt Reuters VW Cabrio Prospekt Reuters VW Cabrio Prospekt Reuters VW Cabrio Prospekt Reuters VW Cabrio Prospekt

6 comments to “Bernd Reuters (1901-1958)”

  1. Fred Bergmann writes:

    A lot of Bernd Reuters artwork are on this database: Search to REUTERS http://www.markenschaetze.de/reklamedatenbank/suchmaschine.html
    You can also find a biography is on this website.

    We are interested on high res scanns from adverts made by Bernd Reuters. Could you help us to complete our online collection?

    Best regards,
    Fred Bergmann

  2. Eric Willison writes:

    I have an original of the brochure depicted in s01_but.jpg in excellent condition if anyone wants to buy it.

  3. Eric Willison writes:

    To be more specific, I have the original brochure with the beetle and the camper parked side by side for sale.

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